Ai-Washing

The promise of generative AI is exaggerated in the short-term and underestimated in the long-term leading to an uncontrollable hype. Naturally, many choose to ride this hype with false advertisement to further their agenda — whether it is to drive up stock prices or to win customers. BBC recently referred this false misrepresentation of the benefits of AI (to businesses) as “AI washing”: It is a problem that has quietly existed for a number of years, according to data from another tech investment firm, MMC Ventures. In a 2019 study it found that 40% of new tech firms that described themselves as “AI start-ups” in fact used virtually no AI at all. ...